Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency
Accord Marketing has been appointed as the media planning and buying agency for luxury all-inclusive travel company, Unique Vacations UK Ltd., exclusive representatives of Sandals Resorts and Beaches Resorts in the UK.
Accord’s selection came following months of reviews, and coincides with a new era of bold, quintessentially Caribbean brand expression for the award-winning all-inclusive resorts.
Accord’s remit will include integrating traditional and digital channels to create a cohesive and impactful presence for the company's main brands – adult-only hotel group Sandals Resorts and family-friendly sister brand, Beaches Resorts. By utilising a mix of online and offline strategies, Accord aims to increase visibility for both brands and foster deeper connections with customers and travel agents to drive bookings.
“Accord’s proven track record in the travel and tourism sector makes them an ideal partner for us. They will be instrumental in showcasing our brands’ unique offering and unparalleled guest experiences to a broader audience. This partnership aligns with our continued commitment to innovation and excellence.”
Maria Payne, Accord Marketing’s Managing Director, says, “With a shared commitment to excellence and creativity, we are excited about working with Sandals to craft compelling campaigns that reinforce their reputation of delivering unmatched luxury and unforgettable experiences. We look forward to achieving great success together."
To discuss your next project with us, or learn more about what we can offer and how we can work together, contact us today.
Sally Winfield
Sally is the CEO of Accord Marketing.
