Jules Verne pioneers new brand identity
Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels.
As a trailblazer in the adventure travel industry since its founding in 1978, Jules Verne has led almost one million travellers to extraordinary destinations, offering small group tours that combine adventure, culture, and personal discovery.
The overall brand transformation incorporates the website (vjv.com), communications, advertising, marketing and social media, and plays on the travel company’s 46-year heritage. It includes a refreshed logo, updated brand colours, and a more modern, user-friendly website, all designed to honour the company’s roots while embracing its forward-thinking future.
Debbie O’Neill, Managing Director at Jules Verne, says: “We are immensely proud of our heritage and our new brand identity reflects just that. As the pioneer of small group tours to all corners of the globe, we wanted our brand look and feel to communicate our fascinating history and pioneering spirit, while also differentiating us from others in the travel space.
“Our hope is that consumers will understand the Jules Verne brand better from the outset and engage with us on a deeper level than before.”
The creative execution taps into themes and ideas from famous French novelist and poet, Jules Verne, who was renowned for his extraordinary imagination and deep curiosity about the world; his storytelling inspired generations to dream of adventure and chart new frontiers.
The new logo features a compass rose, symbolic of exploration and discovery, and a nod to the visionary journeys inspired by his iconic novels. The primary typeface has classic letterforms to reflect the timeless literary legacy of Verne, and new iconography evokes the golden age of travel and the intrepid spirit of his 19th-century books. A new TV advertisement which incorporates this creative approach and messaging will be aired on 37 channels throughout the UK in January 2025.
The refreshed brand has been created in collaboration with Accord Marketing.
“Jules Verne is a brand with a fantastic heritage and immense potential for the future, so we were thrilled to be awarded the opportunity to work on this project.
From a creative point of view, this project has been a gift, with so much to draw upon. The writings of Jules Verne himself were a source of inspiration throughout and a selection of quotes from the author feature as part of the new brand toolkit.”
”The whole team at Accord enjoyed working with this fantastic business and helping it reconnect with its roots in order to look ahead to the next chapter.”
ENDS
To discuss your next project with us, or learn more about what we can offer and how we can work together, contact us today.
Sally Winfield
Sally is the CEO of Accord Marketing.
