Now more than ever, the demand for reactive and dynamic content is increasing. This, combined with the diverse array of current Digital Out of Home (DOOH) locations, can present significant challenges and time demands for industry creatives and their partner agencies.

In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.

As we approach the two-year anniversary of the global lockdown and reflect on its changes to the industry, we have to ask ourselves, as travel marketers and data specialists, what is now the most suitable reference point going forward?

TV and search are a match made in brand-discovery heaven and should be optimised to complement the lifestyle of the multi-screen loving audiences of today.

Life’s easier when you get what you pay for.

With Rajar data hot off the press, we caught up with our friends over at Radio Experts to hear the lockdown lowdown and where radio is heading in the future.

Key takeaways from our latest webinar: The Great Escape: Rethinking Travel’s Path to Purchase.