Team Accord: Chris Shanley, Senior Paid Digital Lead
Chris’ relentless drive for innovation and adoption of new technologies aids him in delivering data-optimised digital campaigns, consistently exceeding benchmarks.
What inspired you to join Accord?
My love of technology and all things digital. I started on the programmatic team, and after finding out what on earth it is, I quickly found that I loved it!
What is your role, and what do you enjoy most about it?
I work in Delivery as a Senior Paid Digital Lead. I help plan, create, and optimise marketing campaigns across paid social and search.
I mostly enjoy collaborating with my team, others in Accord, and our clients to find the perfect solution.
What project are you most proud of?
Our work with Ambassador Cruise Line - particularly the Meta lead generation campaign – which has been our best-performing campaign ever. We collaborated with the client and our Data team to get the audience, delivery, and email working efficiently, with excellent results. This work is even up for an award!
And what do you find the most challenging?
Paid social media is not always recognised for its contribution to the user journey. Direct response is obviously fantastic, but how did the user get there? How do they know who you are or what you offer? Awareness and consideration can sometimes be overlooked.
What do you get up to in your spare time outside of work?
I am a skater and have been playing roller derby for 12 years. My highlights include playing in the British Roller Derby Championships and completing a roller marathon in Paris.
What advice would you give to someone starting in the industry?
It is about reading, using learning resources and connections.
If you could swap your role with anyone else in the company, who would it be?
Paul Tulloch (Head of IT). I would immediately replace all computers with Macs.
If you could have any superpower, what would it be and why?
It has got to be time travel, BUT only to witness, so I cannot make any changes – I have seen Back to the Future!
What’s the most interesting book, podcast, or movie you’ve read/watched recently?
I've been listening to The Lady Vanishes true crime podcast for years, and it’s finally coming to a conclusion. It's a great example of family love, dedication, and determination for justice.
What’s something on your bucket list that you haven’t had the chance to do yet?
Watch a SpaceX rocket launch and landing in person. How cool would that be!
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Chris Shanley
Chris is our Senior Paid Digital Lead at Accord Marketing, he works across multiple platforms including all social media, PPC and programmatic.
