Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.

It’s been 10 years since Les Binet and Peter Field (aka the godfathers of effectiveness) published their book ‘The Long and the Short of It’.

Digital media is inevitably migrating towards automation. This should make life easier, right? Well, the machine learning algorithms are only as good as the data you provide. Therefore, your data strategy needs to ensure that you use the highest quality data to achieve the best possible results.

As a performance-first agency, data underpins every level of our service. From our planning principles and audience profiling to end-of-campaign reviews and industry benchmarking, we’re powered by insights.

Do great minds think alike? Not always! We look at the advantages of having a neurodiverse workforce and how businesses can best support those who think differently.

Mayonnaise paninis, Pringle tubes for hands and celeb cameos aplenty, our Creative team rates this year’s big players in the Super Bowl ad game.

We reached out to our trusted media partners and, of course, our team at Accord, asking them to provide their candid opinions on their respective media channel. Their valuable insights and unbiased perspectives of the current media landscape resulted in our new No Such Normal 2023 white paper.

Every year Glassdoor, the platform that provides millions of people with job postings, salary information, company reviews, and interview questions, analyses the employer reviews left on their site to determine the most frequently used words and, therefore, gain a clear picture of how the UK’s workforce is feeling about the world of work.