/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
What is SEO, and why is it important?
Discover the importance of SEO and learn how it can help your website rank higher in search engine results pages. Read our guide to learn more.
The importance of data strategy
Digital media is inevitably migrating towards automation. This should make life easier, right? Well, the machine learning algorithms are only as good as the data you provide. Therefore, your data strategy needs to ensure that you use the highest quality data to achieve the best possible results.
LOOP: Market-leading analytics made simple
As a performance-first agency, data underpins every level of our service. From our planning principles and audience profiling to end-of-campaign reviews and industry benchmarking, we’re powered by insights.
Time to think differently: Neurodiversity in the workplace
Do great minds think alike? Not always! We look at the advantages of having a neurodiverse workforce and how businesses can best support those who think differently.
The Big Brand Game: our Super Bowl ad round-up
Mayonnaise paninis, Pringle tubes for hands and celeb cameos aplenty, our Creative team rates this year’s big players in the Super Bowl ad game.
Accord Marketing celebrates commitment to real living wage
Accord Marketing has today been accredited as a Living Wage Employer. This commitment means everyone working at Accord receives a minimum hourly wage of £11.95, significantly higher than the Government minimum for over 23s, which currently stands at £9.50 per hour.
No Such Normal 2023: white paper launch event key takeaways
We reached out to our trusted media partners and, of course, our team at Accord, asking them to provide their candid opinions on their respective media channel. Their valuable insights and unbiased perspectives of the current media landscape resulted in our new No Such Normal 2023 white paper.
Glassdoor report on 2022’s Word of the Year in employee engagement
Every year Glassdoor, the platform that provides millions of people with job postings, salary information, company reviews, and interview questions, analyses the employer reviews left on their site to determine the most frequently used words and, therefore, gain a clear picture of how the UK’s workforce is feeling about the world of work.
Where we’ll be
Upcoming conferences, workshops, and webinars that we’ll be attending, speaking at, sponsoring, or partnering with.