Holiday Horizons
A deep dive into 2024 travel planning.
Welcome to Holiday Horizons, a comprehensive study examining the intricacies of travel planning in 2024. Crafted in collaboration with Opinium, this report provides invaluable insights into the current and future landscape of the holiday market.
Our research, conducted in March 2024, includes responses from 2,000 UK adults aged 18 and over. These participants were carefully selected and weighted to accurately represent the UK population, ensuring our findings are both relevant and reliable.
In this white paper, we explore several crucial aspects of holiday planning:
Sizing up the holiday market: what are the typical UK consumer’s travel plans this year?
Household budgeting: how has the cost-of-living crisis impacted travel plans?
Holiday intent: how, where, and why are consumers looking to travel this year, and how does this vary by holiday type?
Holiday categories breakdown: a deeper dive into the different types of holiday consumers are considering.
Key takeaways: essential trends and themes that will define the holiday market in 2024.
Download the white paper now to gain a deeper understanding of the evolving dynamics of holiday planning.
If you have any questions or want to learn more about our brilliantly joined-up marketing services, please contact Jasman Ahmad, Strategy Director, at jasman.ahmad@accordmarketing.com
Jasman Ahmad
Jasman is our Strategy Director and responsible for combining creative thinking with factual and statistical data to plan and solve clients’ biggest challenges.
