The power of press advertising
In today's visually saturated marketing landscape, it's all too easy to overlook the enduring power of a long-serving and established channel - newspapers. Despite the rise of digital media, newspapers continue to play a vital role in reaching people in their daily lives. They offer advertisers a unique blend of credibility and targeted reach, making them an essential component of any comprehensive advertising strategy.
From high-impact formats and glossy supplements to tried-and-tested classified pages, our guide explores the many strengths of press advertising. Here are five pivotal reasons why it remains an influential force in today's media mix:
Underrated effectiveness: Marketers often underestimate the effectiveness of newspapers regarding ROI. However, research shows that press advertising delivers substantial returns.
Brand trust: Press advertising ranks second to TV in delivering trustworthy advertising, signalling brand trust to consumers.
High ROI: Newspapers offer the highest full-payback ROI (£6.36) and the best short-term ROI (£2.74).
Targeted reach: Newspapers are still highly consumed by individuals over 55, a demographic with significant disposable income.
Category amplification: When leveraging print media, automotive, travel, and retail experience stronger ROI.
As we navigate the evolving media landscape, newspapers continue to provide a unique platform for impactful advertising, delivering trust and integrity to those who choose to use them.
Download our The Power of Press Advertising guide to learn more.
Jasman Ahmad
Jasman is our Strategy Director and responsible for combining creative thinking with factual and statistical data to plan and solve clients’ biggest challenges.
