Introducing our new service: Connect

TravelDigitalCreativeStrategyInside Accord

29 Aug

If you want to bring synergy to your marketing, our Connect packages ensure your channels are brilliantly joined-up at every step.

Your channels should operate together. Our connected approach to Paid Search and SEO, CRO, Comms and Creative gives you a fully integrated service that works harder, drives better performance and generates a higher return on investment.

The Power of Integration

Marketing channels shouldn’t be forced to operate in silos; an integrated marketing strategy means they aren’t. When your marketing mix contains multiple channels, it can be easy to allow them to grow independently without communicating with each other. However, this can lead to disjointed campaigns that lack consistent messaging and cannot utilise data and learnings efficiently.

Focusing on integrated marketing communications offers a wealth of benefits - for individual campaign performance and achieving overall business objectives.

A combined approach to your marketing campaign means advanced data utilisation. With a connected mindset, different channels can easily share data and learnings to drive strategy across the board. This advanced data utilisation also allows you to be more efficient with your integrated marketing campaign. The ease of data visibility opens the door to an interplay between opportunity and wastage you wouldn’t be able to achieve otherwise.

Integrating your approach allows you to drive further efficiencies and improve effectiveness. Dissolving the divides between channels and teams means that everything can be achieved as one task, removing the need for a middle party to relay between multiple agencies and teams to share results and plans.

When it comes down to it, an integrated marketing mix will drive more traffic and sales and result in more profit.

Meet Connect

We are here to make integration easy with our new service… Connect. Designed to address fragmented marketing efforts, Connect brings experienced teams together to coordinate across channels to create successful integrated marketing campaigns. With shared planning and shared learnings, marketing channels that might have once operated individually can now work in tandem, delivering insights and building together into an effective campaign.

We offer three Connect packages: Build, Grow and Accelerate. From Build to Accelerate, we assist in crafting your integrated marketing mix at a level that is right for your business.

Build: Combine Paid Search, SEO and Data Analytics to maximise search visibility, minimise wastage and negate search cannibalisation.
Grow: Combine Paid Search, SEO, Data Analytics and CRO to increase your conversion rate and bring in more traffic to convert by maximising search visibility.
Accelerate: A complete end-to-end approach, combining Paid Search, SEO, Data Analytics, CRO, Comms Planning and Content Creation, including Video. With the Accelerate package, every element of your campaign is tailored, targeted, relevant, and consistent.

Each package offers a tailored service depending on your business needs and commercial requirements, ensuring success in the areas that you want to drive.

The Connect Advantage

Connect offers a complete end-to-end approach. Our expert teams collaborate throughout, from the planning stage to campaign execution, from utilising data to recognising inefficiencies and then ensuring learnings are applied. Connect offers a tailored and efficient approach to marketing.

The results speak for themselves; so far, we have seen:

Build: A 60% improvement in click-through rates by combining search strategies.
Grow: An 8% improvement in conversion rate by combining search and CRO.
Accelerate: A 202% improvement in click-through rates when comms and creative are data-driven.

From proposal to strategising to delivery and results, Connect ensures you are brilliantly joined-up across channels from end to end. Interested in integrating your marketing? Contact us today to discuss how we can help you become brilliantly joined-up.