Who is more important, your customers or your employees?
It’s a trick question, really. Both are vital.
This is the year employees restructure their relationship with work, with increasing emphasis being placed on ‘work with me’ as opposed to ‘work for me.’
Hence, it’s critical that companies rethink their values, rewrite their mission statement and build a strong employer brand that radiates credibility, authenticity and flexibility - putting their employer branding strategy at the centre of their hiring objectives and positioning themselves as an employer of choice, rather than convenience.
The 2023 EX Trends research shows that employees are increasingly scrutinising their employers, assessing if they can compete (and succeed) in the turbulent economic environment, and determining if they are able to offer development opportunities to compensate for decreasing real pay.
Download our Employer Branding Factbook to learn more.
Sally Winfield
Sally is the CEO of Accord Marketing.
