Planning for attention
The marketers guide to the attention landscape.
In today’s digital landscape, where data is often likened to the new oil, attention has become the precious resource.
Why are we doing this?
The rise of digitisation has given users more control over advertising, resulting in a noticeable decrease in its appeal. Essentially, we have empowered individuals with the desire and means to filter out ads from their daily lives.
However, as brands and agencies embrace attention data in their media strategies, compelling evidence emerges, highlighting the positive influence of attention measurement on business outcomes.
Download our Planning for Attention Factbook to learn more.
Jasman Ahmad
Jasman is our Strategy Director and responsible for combining creative thinking with factual and statistical data to plan and solve clients’ biggest challenges.
