/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Do you know what consumers want, really, really want?
Do you know what consumers want, really, really want?
Why everyone hates Comic Sans
While some view it as quirky and playful, Comic Sans is, for many, a symbol of bad taste and amateurism in typography.
Aligning brands with behaviour: the case for Conversion Rate Optimisation (CRO)
The marketing industry is no stranger to initialism: SEO, PPC, OOH… they’re hardcoded into our everyday lives. Today, we share what you need to know about one of these three-letter powerhouses: CRO.
Accord enhances data strategy and performance with Infinity partnership
Accord Marketing is proud to announce a strategic partnership with Infinity, the world’s leading call intelligence provider. This collaboration will allow our clients to better understand customer journeys, optimise marketing campaigns, drive sales performance and improve customer experiences.
Team Accord: James Grant, Production Executive
James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.
Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise
Accord Marketing proudly announces the appointment of two Associate Directors to its Board - Jasman Ahmad, Strategy Director, and Richard Anderson, Creative Director.
What is Comms Planning: delivering the right message at the right time
As marketers, we need to understand that, for our campaigns to work, we must cut through that noise. We must show consumers the most relevant message at the right time to stand out from the crowd.
Team Accord: Christy Quinn, Senior Paid Digital Specialist
Christy, our Senior Paid Digital Specialist, adeptly navigates the digital landscape, utilising her expertise to optimise campaigns for maximum impact and ROI, ensuring our clients achieve their goals efficiently.