/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
We need to talk about value
When brands use the word ‘value’ in their marketing, what’s the first thing that comes to mind?
Safeguard your data: how to export your Universal Analytics insights before it's too late!
As the world bids a final farewell to Google’s Universal Analytics platform on 1 July 2024, organisations face a crucial task: exporting their historical data before it’s lost forever.
Team Accord: Simon Steer, Head of Paid Digital
Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.
Do you know what consumers want, really, really want?
Do you know what consumers want, really, really want?
Why everyone hates Comic Sans
While some view it as quirky and playful, Comic Sans is, for many, a symbol of bad taste and amateurism in typography.
Aligning brands with behaviour: the case for Conversion Rate Optimisation (CRO)
The marketing industry is no stranger to initialism: SEO, PPC, OOH… they’re hardcoded into our everyday lives. Today, we share what you need to know about one of these three-letter powerhouses: CRO.
Accord enhances data strategy and performance with Infinity partnership
Accord Marketing is proud to announce a strategic partnership with Infinity, the world’s leading call intelligence provider. This collaboration will allow our clients to better understand customer journeys, optimise marketing campaigns, drive sales performance and improve customer experiences.
Team Accord: James Grant, Production Executive
James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster