/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Exploring 2024 travel trends: key insights from our Holiday Horizons white paper
Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.
Team Accord: Bronte Schoonen, Marketing Manager
Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.
Why being a Google Premier Partner matters
Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.
AI at Accord: empowering creative minds
AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.
An evidence-based approach to brand development
As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.
Double wins at the Travel Marketing Awards!
We are thrilled to share the incredible news that we secured two major victories at this year's prestigious Travel Marketing Awards.
Rapid Versioning is changing the game for OOH advertising
Now more than ever, the demand for reactive and dynamic content is increasing. This, combined with the diverse array of current Digital Out of Home (DOOH) locations, can present significant challenges and time demands for industry creatives and their partner agencies.
CANNES LIONS 2024: key takeaways from team Accord
Every year at the Cannes Lions International Festival of Creativity, the greatest minds working in creative communications, advertising, and related fields come together to share ideas and celebrate the best, most innovative work of the past year.