Our Strategy and Research Executive, Anna, combines fresh perspectives with a strong analytical foundation to develop innovative marketing strategies for our clients.

Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency.

Presented by our Strategy Director, Jasman, alongside specialists from The Kite Factory and Channel 4, the “Beyond the TV Spot: Travel Insight & Inspiration” event provided the audience with a comprehensive view of the key trends shaping 2024.  

Today’s organisations are not short on data. Investments in data infrastructure are at an all-time high. And yet, it’s not uncommon to hear something like, ‘We have more data than we know what to do with.’

The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.

Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.

In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.

Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.