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News & insights
Explore industry trends, whitepapers, and more.
Glassdoor report on 2022’s Word of the Year in employee engagement
Every year Glassdoor, the platform that provides millions of people with job postings, salary information, company reviews, and interview questions, analyses the employer reviews left on their site to determine the most frequently used words and, therefore, gain a clear picture of how the UK’s workforce is feeling about the world of work.
How to make an impact with your video content strategy
Considering adding video to your marketing plan? Discover why having a video content strategy is imperative to success and the most prominent video trends.
Why is having a strong employer brand so important?
As businesses look to post-pandemic recovery and beyond, attracting and engaging with new talent, as well as retaining your existing superstars and silent dynamos, is now more important than ever.
The importance of organic social media
Learn why organic social is an essential part of the modern marketing toolkit, how it combines with paid activity & how Accord can help your brand succeed.