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Creative, Inside Accord, Digital, Strategy, Travel, White papers Accord Marketing Creative, Inside Accord, Digital, Strategy, Travel, White papers Accord Marketing

The importance of data strategy

Digital media is inevitably migrating towards automation. This should make life easier, right? Well, the machine learning algorithms are only as good as the data you provide. Therefore, your data strategy needs to ensure that you use the highest quality data to achieve the best possible results.

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Travel, Digital, Creative, Strategy, Inside Accord, White papers Accord Marketing Travel, Digital, Creative, Strategy, Inside Accord, White papers Accord Marketing

No Such Normal 2023: white paper launch event key takeaways

We reached out to our trusted media partners and, of course, our team at Accord, asking them to provide their candid opinions on their respective media channel. Their valuable insights and unbiased perspectives of the current media landscape resulted in our new No Such Normal 2023 white paper.

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