In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.

Chris’ relentless drive for innovation and adoption of new technologies aids him in delivering data-optimised digital campaigns, consistently exceeding benchmarks.

When brands use the word ‘value’ in their marketing, what’s the first thing that comes to mind?

As the world bids a final farewell to Google’s Universal Analytics platform on 1 July 2024, organisations face a crucial task: exporting their historical data before it’s lost forever.

Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.

Do you know what consumers want, really, really want?

While some view it as quirky and playful, Comic Sans is, for many, a symbol of bad taste and amateurism in typography.

The marketing industry is no stranger to initialism: SEO, PPC, OOH… they’re hardcoded into our everyday lives. Today, we share what you need to know about one of these three-letter powerhouses: CRO.