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News & insights
Explore industry trends, whitepapers, and more.
The golden age of radio? commercial radio surges in 2024
In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.
Team Accord: Chris Shanley, Senior Paid Digital Lead
Chris’ relentless drive for innovation and adoption of new technologies aids him in delivering data-optimised digital campaigns, consistently exceeding benchmarks.
Team Accord: Simon Steer, Head of Paid Digital
Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.
Do you know what consumers want, really, really want?
Do you know what consumers want, really, really want?
Team Accord: James Grant, Production Executive
James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.
What is Comms Planning: delivering the right message at the right time
As marketers, we need to understand that, for our campaigns to work, we must cut through that noise. We must show consumers the most relevant message at the right time to stand out from the crowd.
Team Accord: Christy Quinn, Senior Paid Digital Specialist
Christy, our Senior Paid Digital Specialist, adeptly navigates the digital landscape, utilising her expertise to optimise campaigns for maximum impact and ROI, ensuring our clients achieve their goals efficiently.
Jet-set January: 2024’s travel ad round-up
Despite the economic backdrop, post-Christmas fatigue has always been a perfect storm for travel advertising. It is a time when most Brits are staying in, saving energy, and dreaming longingly of sunnier climates