/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Beyond the TV Spot: travel insight & inspiration event key takeaways
Presented by our Strategy Director, Jasman, alongside specialists from The Kite Factory and Channel 4, the “Beyond the TV Spot: Travel Insight & Inspiration” event provided the audience with a comprehensive view of the key trends shaping 2024.
IPA Bellwether Report: Q2 2024 key takeaways
Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.
Exploring 2024 travel trends: key insights from our Holiday Horizons white paper
Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.
Team Accord: Bronte Schoonen, Marketing Manager
Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.
Why being a Google Premier Partner matters
Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.
AI at Accord: empowering creative minds
AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.
An evidence-based approach to brand development
As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.
Double wins at the Travel Marketing Awards!
We are thrilled to share the incredible news that we secured two major victories at this year's prestigious Travel Marketing Awards.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster