In the ever-evolving landscape of digital marketing, content remains king. At Accord Marketing, we’ve seen firsthand how content marketing continues to play an integral role in SEO strategies for businesses across industries, especially in travel.

Our Strategy and Research Executive, Anna, combines fresh perspectives with a strong analytical foundation to develop innovative marketing strategies for our clients.

Presented by our Strategy Director, Jasman, alongside specialists from The Kite Factory and Channel 4, the “Beyond the TV Spot: Travel Insight & Inspiration” event provided the audience with a comprehensive view of the key trends shaping 2024.  

Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.

Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.

Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.

Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.

AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.