Does a 50-year-old have the same interests, lifestyle and attitudes as a 90-year-old? Most would say they don’t; however, brands often group them together under the 50+ category when defining their target audience segments.

Introducing Microsoft Cruise Ads. Described by the tech giants as “rich and eye-catching ad solutions that showcase images with timely and relevant information”, they are the latest in a line of industry specific formats developed by Microsoft for financial, travel and automotive services.

You’ve heard it once and you’re going to hear it again - the bedrock of digital analytics, Google’s Universal Analytics is hanging up its hat after a decade at the top. With just over a year to go until the big shift, what does this mean for marketers?

Key Themes from BrightonSEO Spring 2022 that Search Marketers Can’t Ignore

By no means experts in this area, we thought it would be interesting to put our virtual cards on the physical table and debate and share our opinions. So, here’s what happened when a few intrigued individuals from Accord sat down for 30 minutes and discussed all things metaverse.

As we approach the two-year anniversary of the global lockdown and reflect on its changes to the industry, we have to ask ourselves, as travel marketers and data specialists, what is now the most suitable reference point going forward?

So as the future shapes up to be a bright one, what have we discovered? Forget top 10 trends, forget fleeting fads, in fact, forget COVID-19 - the one common denominator that isn’t going anywhere in travel is flexibility.

Guest Blog from our friends and partners at The Kite Factory: Price rises in 2022 are unavoidable. Media costs per thousand eyeballs have increased in autumn 2021, and will increase, across all channels, again in 2022.