Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.

Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency.

It’s been 10 years since Les Binet and Peter Field (aka the godfathers of effectiveness) published their book ‘The Long and the Short of It’.

Accord has a proven track record in delivering exceptional digital performance marketing, so we are confident of delivering exceptional results in a very competitive market.

Discover the importance of SEO and learn how it can help your website rank higher in search engine results pages. Read our guide to learn more.

Digital media is inevitably migrating towards automation. This should make life easier, right? Well, the machine learning algorithms are only as good as the data you provide. Therefore, your data strategy needs to ensure that you use the highest quality data to achieve the best possible results.

As a performance-first agency, data underpins every level of our service. From our planning principles and audience profiling to end-of-campaign reviews and industry benchmarking, we’re powered by insights.

Do great minds think alike? Not always! We look at the advantages of having a neurodiverse workforce and how businesses can best support those who think differently.