First-Party Data has emerged as a game-changer. With recent data privacy changes and increased consumer awareness, we explore how to uncover its power.

Over the course of the last two years, Accord has successfully migrated over 150 accounts to GA4 and through this process we have discovered some key factors for marketers to be aware of when setting up and using this analytics service.

And just like that, the sun has set on Universal Analytics (UA), giving way to the dawn of Google Analytics 4 (GA4).

Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.

Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.

Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency.

It’s been 10 years since Les Binet and Peter Field (aka the godfathers of effectiveness) published their book ‘The Long and the Short of It’.

Accord has a proven track record in delivering exceptional digital performance marketing, so we are confident of delivering exceptional results in a very competitive market.