/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Who is more important, your customers or your employees?
This is the year employees restructure their relationship with work, with increasing emphasis being placed on ‘work with me’ as opposed to ‘work for me.’
Ramblers Walking Holidays Appoints Accord Marketing as Full-Service Agency Partner
Accord, the UK’s leading travel and tourism marketing specialists, has been appointed as Ramblers Walking Holidays’ full-service agency partner.
Team Accord: Dan Ward, Head of Performance
Meet Dan, Accord’s esteemed Head of Performance and GA4 Guru. With his exceptional skill and expertise, he not only serves as a valuable asset to our team but also spearheads the development of our data platform, Loop.
Oh, what a night!
Accord Marketing awarded Agency of the Year at this year’s Travel Marketing Awards.
Harnessing the Power of First-Party Data
First-Party Data has emerged as a game-changer. With recent data privacy changes and increased consumer awareness, we explore how to uncover its power.
The GA4 Landscape – 5 things to look out for
Over the course of the last two years, Accord has successfully migrated over 150 accounts to GA4 and through this process we have discovered some key factors for marketers to be aware of when setting up and using this analytics service.
Google Analytics 4 (GA4) FAQs
And just like that, the sun has set on Universal Analytics (UA), giving way to the dawn of Google Analytics 4 (GA4).
Team Accord: Matt Price, Creative Strategist
Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster