This is the year employees restructure their relationship with work, with increasing emphasis being placed on ‘work with me’ as opposed to ‘work for me.’

Accord, the UK’s leading travel and tourism marketing specialists, has been appointed as Ramblers Walking Holidays’ full-service agency partner.

Meet Dan, Accord’s esteemed Head of Performance and GA4 Guru. With his exceptional skill and expertise, he not only serves as a valuable asset to our team but also spearheads the development of our data platform, Loop.

Accord Marketing awarded Agency of the Year at this year’s Travel Marketing Awards.

First-Party Data has emerged as a game-changer. With recent data privacy changes and increased consumer awareness, we explore how to uncover its power.

Over the course of the last two years, Accord has successfully migrated over 150 accounts to GA4 and through this process we have discovered some key factors for marketers to be aware of when setting up and using this analytics service.

And just like that, the sun has set on Universal Analytics (UA), giving way to the dawn of Google Analytics 4 (GA4).

Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.