/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Jules Verne pioneers new brand identity
Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels.
Channel 4 announces new Fred. Olsen Cruise Lines sponsorship for 2025
Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks.
Growth of AI in Paid Digital
This blog explores the evolution of AI, focusing on Meta’s Advantage+, Pinterest’s Performance+, and TikTok’s Smart+.
Team Accord: Sam Cane, Video Creative
Meet Sam, our innovative Video Creative, bringing concepts to life with compelling visual storytelling that captivates audiences and enhances our clients' brand narratives.
Why Microsoft Ads deserve a spot in your digital marketing strategy
In today’s digital marketing world, diversifying your advertising strategy is key to capturing your audience across multiple platforms. While many advertisers focus solely on Google Ads or Facebook, they should include an often-overlooked but powerful platform in their strategy - Microsoft Ads.
Winter travel trends: A place in the sun
In the immortal words of Eddard Stark, ‘Winter is coming’, but with the cold drawing in, many Brits are looking to escape to sunnier climes. Based on Mail Metro Media’s latest research piece, they examine why, when, where, and how holidaymakers are chasing the winter sun in 2024/25.
Why I love Ted Lasso
At its heart, this American sports comedy-drama is an inspiring lesson in leadership and a testament to the power of kindness, humour, and hope in the workplace. Here’s why it’s a show worth celebrating.
Team Accord: Shauna Davies, Senior Paid Digital Specialist
Meet Shauna, our Senior Paid Digital Specialist. With her extensive knowledge of the digital landscape, Shauna uses her expertise to optimise campaigns for maximum impact, ensuring our clients achieve their goals effectively and efficiently.