/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Team Accord: Bronte Schoonen, Marketing Manager
Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.
Why being a Google Premier Partner matters
Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.
AI at Accord: empowering creative minds
AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.
An evidence-based approach to brand development
As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.
Double wins at the Travel Marketing Awards!
We are thrilled to share the incredible news that we secured two major victories at this year's prestigious Travel Marketing Awards.
Rapid Versioning is changing the game for OOH advertising
Now more than ever, the demand for reactive and dynamic content is increasing. This, combined with the diverse array of current Digital Out of Home (DOOH) locations, can present significant challenges and time demands for industry creatives and their partner agencies.
CANNES LIONS 2024: key takeaways from team Accord
Every year at the Cannes Lions International Festival of Creativity, the greatest minds working in creative communications, advertising, and related fields come together to share ideas and celebrate the best, most innovative work of the past year.
ITV Showcase 2024 - Making Great Things Happen
Held in Manchester last month, this event was full of insights. It featured a keynote from effectiveness guru Peter Field on TV’s value, announcements of a raft of new measurement initiatives, and the launch of ITV’s H2 programming strategy.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster