/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency
Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency.
Team Accord: Anna Henderson, Strategy and Research Executive
Our Strategy and Research Executive, Anna, combines fresh perspectives with a strong analytical foundation to develop innovative marketing strategies for our clients.
Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency
Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency.
Beyond the TV Spot: travel insight & inspiration event key takeaways
Presented by our Strategy Director, Jasman, alongside specialists from The Kite Factory and Channel 4, the “Beyond the TV Spot: Travel Insight & Inspiration” event provided the audience with a comprehensive view of the key trends shaping 2024.
Orchestrating insights: the importance of data measurement & insights
Today’s organisations are not short on data. Investments in data infrastructure are at an all-time high. And yet, it’s not uncommon to hear something like, ‘We have more data than we know what to do with.’
The best is yet to come for TV advertising
The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.
IPA Bellwether Report: Q2 2024 key takeaways
Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.
Why enhanced conversions is a must for every advertiser
In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster