When brands use the word ‘value’ in their marketing, what’s the first thing that comes to mind?

As the world bids a final farewell to Google’s Universal Analytics platform on 1 July 2024, organisations face a crucial task: exporting their historical data before it’s lost forever.

Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.

Do you know what consumers want, really, really want?

While some view it as quirky and playful, Comic Sans is, for many, a symbol of bad taste and amateurism in typography.

The marketing industry is no stranger to initialism: SEO, PPC, OOH… they’re hardcoded into our everyday lives. Today, we share what you need to know about one of these three-letter powerhouses: CRO.

Accord Marketing is proud to announce a strategic partnership with Infinity, the world’s leading call intelligence provider. This collaboration will allow our clients to better understand customer journeys, optimise marketing campaigns, drive sales performance and improve customer experiences.

James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.