In an era where digital transformation dominates media consumption trends, one age group stands out for its unique habits: the over 50s.

For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.

The Future of Media London event offered key insights from industry leaders on how to navigate this complexity, exploring topics such as data-driven strategies, incrementality and creative innovation. Here are our top key takeaways.

In the ever-evolving landscape of digital marketing, content remains king. At Accord Marketing, we’ve seen firsthand how content marketing continues to play an integral role in SEO strategies for businesses across industries, especially in travel.

Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency.

Our Strategy and Research Executive, Anna, combines fresh perspectives with a strong analytical foundation to develop innovative marketing strategies for our clients.

Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency.

Presented by our Strategy Director, Jasman, alongside specialists from The Kite Factory and Channel 4, the “Beyond the TV Spot: Travel Insight & Inspiration” event provided the audience with a comprehensive view of the key trends shaping 2024.