Held in Manchester last month, this event was full of insights. It featured a keynote from effectiveness guru Peter Field on TV’s value, announcements of a raft of new measurement initiatives, and the launch of ITV’s H2 programming strategy.

In today's visually saturated marketing landscape, it's all too easy to overlook the enduring power of a long-serving and established channel - newspapers.

Welcome to Holiday Horizons, a comprehensive study examining the intricacies of travel planning in 2024. Crafted in collaboration with Opinium, this report provides invaluable insights into the current and future landscape of the holiday market.

In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.

Chris’ relentless drive for innovation and adoption of new technologies aids him in delivering data-optimised digital campaigns, consistently exceeding benchmarks.

When brands use the word ‘value’ in their marketing, what’s the first thing that comes to mind?

As the world bids a final farewell to Google’s Universal Analytics platform on 1 July 2024, organisations face a crucial task: exporting their historical data before it’s lost forever.

Simon is Accord’s Head of Paid Digital team. Always at the forefront of how the paid digital landscape is changing, Simon helps clients adapt to ensure the greatest return on their marketing investment.