As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.

We are thrilled to share the incredible news that we secured two major victories at this year's prestigious Travel Marketing Awards.

Now more than ever, the demand for reactive and dynamic content is increasing. This, combined with the diverse array of current Digital Out of Home (DOOH) locations, can present significant challenges and time demands for industry creatives and their partner agencies.

Every year at the Cannes Lions International Festival of Creativity, the greatest minds working in creative communications, advertising, and related fields come together to share ideas and celebrate the best, most innovative work of the past year. 

Held in Manchester last month, this event was full of insights. It featured a keynote from effectiveness guru Peter Field on TV’s value, announcements of a raft of new measurement initiatives, and the launch of ITV’s H2 programming strategy.

In today's visually saturated marketing landscape, it's all too easy to overlook the enduring power of a long-serving and established channel - newspapers.

Welcome to Holiday Horizons, a comprehensive study examining the intricacies of travel planning in 2024. Crafted in collaboration with Opinium, this report provides invaluable insights into the current and future landscape of the holiday market.

In Q1 2024, overall radio listening grew to 49.9m per week, and commercial radio reached its highest-ever audience of 39.7m per week, posting its largest-ever lead over the BBC, with 8.3m more listeners.